Experience Design: How to Improve Experiences and Increase Engagement Through Design Kevin Farnham

ISBN: 9781118609637

Published:

Paperback

240 pages


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Experience Design: How to Improve Experiences and Increase Engagement Through Design  by  Kevin Farnham

Experience Design: How to Improve Experiences and Increase Engagement Through Design by Kevin Farnham
| Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 240 pages | ISBN: 9781118609637 | 3.45 Mb

Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools,MoreBridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference.

Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey.Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers.

Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about experience design, from a company and customer perspectiveAuthor Kevin Farnham is CEO of Method, a design company that solves business challenges through design thinking to create products, services, and experiencesImprove the quality of the experiences customers have with your company and watch engagement soar.



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